How is smarketing applied?

 There are three key principles that can help you get started with smarketing in your business:

• Communication – In smarketing, the marketing and sales teams work as one. Therefore, the first step is to break down communication silos and promote constant interaction between both departments, even sharing the same communication channels.

• Integration:  Ideally, marketing and sales teams should share the same software and processes to promote coordination. For example,  implementing a company-wide CRM  can greatly help manage contacts and information.

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